TikTok has introduced a powerful new way to earn more money from your content — the TikTok Creativity Program. Launched to replace the older Creator Fund in many countries, this program focuses on rewarding longer, higher-quality videos with better payouts.
If you’re ready to take your TikTok earnings to the next level in 2025, here’s everything you need to know to join and succeed in the TikTok Creativity Program.
1. What is the TikTok Creativity Program?
The TikTok Creativity Program is an updated monetization system designed to give creators higher earnings potential than the original Creator Fund.
Unlike the Creator Fund, which pays for any video length, the Creativity Program:
- Prioritizes videos over 1 minute long
- Pays higher rates per 1,000 views
- Rewards watch time and engagement more heavily
💡 Tip: This program is ideal for creators who can produce educational, storytelling, or entertainment videos that hold viewer attention.
2. Why TikTok Replaced the Creator Fund with Creativity Program
TikTok introduced the Creativity Program to:
- Offer better payouts to serious creators.
- Encourage high-quality, longer videos.
- Increase viewer retention and ad revenue.
- Compete with YouTube Shorts monetization.
3. TikTok Creativity Program Requirements (2025 Updated Rules)
Before you can join, you must meet these requirements:
| Requirement | Details |
|---|---|
| Age | 18+ |
| Followers | Minimum 10,000 |
| Views | 100,000+ valid views in the last 30 days |
| Content | Original videos (no watermarks, no reuploads) |
| Video Length | 1 minute or longer |
| Location | Eligible countries (US, UK, Canada, Australia, and expanding) |
4. How to Join TikTok Creativity Program
Step 1: Open TikTok and log in to your account.
Step 2: Tap your Profile → Menu (☰) → Creator Tools.
Step 3: Select Creativity Program Beta.
Step 4: Check eligibility and tap Apply.
Step 5: Agree to the program terms and conditions.
Step 6: Wait for TikTok’s approval (usually 3–7 days).
Once approved, you’ll start earning from your long-form videos automatically.
5. How TikTok Creativity Program Pays You
- Earnings are calculated based on:
- Video views
- Watch time
- Audience location
- Engagement
- You can withdraw via PayPal or bank transfer once you reach $10.
- Reports show that the Creativity Program can pay 2–3x more than the Creator Fund for the same number of views.
💡 Example:
A 1-minute video with 1 million views might earn:
- Creator Fund: $30–$40
- Creativity Program: $90–$120
6. Tips to Succeed in the TikTok Creativity Program
- Create Longer Videos – 60–90 seconds or more.
- Hook Viewers Early – The first 3 seconds decide if people keep watching.
- Plan Your Story – Use storytelling techniques to keep engagement high.
- Use Clear Visuals & Captions – Helps with retention and accessibility.
- Post Consistently – At least 3–5 times a week.
- Check Analytics – See which videos get the most watch time.
7. Best Niches for TikTok Creativity Program in 2025
Some niches naturally get higher CPMs (earnings per 1,000 views):
- Personal Finance & Investing 💰
- Fitness & Health 🏋️♂️
- Technology & Gadgets 📱
- Education & Tutorials 📚
- Beauty & Skincare 💄
- Food Recipes 🍳
- Travel & Lifestyle 🌍
8. Creativity Program vs. Creator Fund
| Feature | Creator Fund | Creativity Program |
|---|---|---|
| Video Length | Any | 1 min+ recommended |
| Earnings Per View | Lower | Higher |
| Best For | Short viral clips | Longer educational or storytelling videos |
| Launch Year | 2020 | 2023 (expanded in 2025) |
💡 Pro Tip: If you’re already in the Creator Fund, TikTok may let you switch to the Creativity Program without reapplying.
9. Common Mistakes to Avoid
❌ Making short videos under 1 minute.
❌ Reposting videos from other platforms.
❌ Ignoring watch time analytics.
❌ Violating TikTok guidelines (can result in account suspension).
10. Final Thoughts
The TikTok Creativity Program in 2025 is one of the best ways to earn more as a content creator — especially if you’re good at producing longer, engaging videos.
If you meet the requirements and follow the strategies in this guide, you could see a significant boost in your TikTok income compared to the Creator Fund.